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Pepper lovers can celebrate as the Japanese “steakhouse” chain is expanding so fast that everyone can try their hot pepper dishes!
If you’re not familiar with pepper brunch, they make a great dining experience on an iron plate that stays hot at 80°C for over 20 minutes. This allows you to indulge in a little “cooking by yourself” that results in plenty of crispy meat and delicious rice pieces.
Pepper lunch is a dining experience pleasurable for the senses, first with crackling and sizzling sounds as your dish is brought to you. Feast your eyes on the vibrant colors of fresh meat, corn and green onions. Then, its aroma strikes you as the special butter and fat from the meat cooks melt. You’ll want to mix everything up quickly so it’s evenly cooked, and feel free to add patches of honey-garlic sauce or more cracked pepper.
Choose from a rice or pasta base with your choice of meat: beef, chicken or seafood. Chilli lunch in Malaysia is fully halal and in the process of obtaining halal certification from JAKIM.
It’s a great fun meal for the whole family, although you may want to keep an eye on young children because the hotplate can get very hot.
Although Pepper Lunch isn’t new to Malaysia, the newer restaurant chain will be run by Indonesia’s Boga Group as the main franchisee in Malaysia, and they have big plans to expand quickly.
The big launch at KL East Mall is just the beginning of their expansion. In fact, their next outlet is Cameron Highlands and it will open soon in the middle of October. Other confirmed outlets are at Main Place Mall in Subang and at Gurney Paragon Mall in Penang, which will open by the end of 2022.
Other outlets planned will open in Johor Bharu, Ipoh, Terengganu and other countries in West Malaysia.
When asked, Boga Group President Kusnadi explained that the franchise would focus on building Pepper Lunch as restaurants with a full menu. The Boga Group is also not associated with Pepper Lunch Express, which operates on a smaller scale in food court.
We are excited to collaborate with Boga Group to continuously grow our presence in Malaysia. We believe that their experience of being the main franchisor in Indonesia will benefit us and point us in the right direction for more customers to enjoy our beloved Chilli Rice.
Goh Ching Mun, Director of Chilli Lunch Malaysia
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