Seoul – The food distribution stand of South Korean conglomerate CJ Group has launched a vegan burger that will be served as a school meal. In schools in Seoul, vegan meals have been introduced twice a month since April 2021 as education offices try to promote veganism so that students can get used to a vegan diet at an early age.
The number of vegetarians has been steadily increasing in South Korea thanks to an increased awareness of health and well-being. Data from market research firm Euromonitor showed that the alternative meat market in South Korea reached $13.9 million in 2021, up 35 percent from last year.
CJ Freshway said the vegan meat called the “No Meat Cheese Cutlet Burger” has been launched. Its main ingredients are cheese slices made with non-GMO soy protein, vegan chipotle sauce and artificial hamburger buns. The mini romaine lettuce produced in a smart farm has been used.
“Since we are a B2B company, a total of 30 burgers will be supplied at any one time to the school,” CJ Freshway Officer Lim Ji Sun told Aju Business Daily on September 15. They are delivered to the school cafeterias in the form of meal kits and distributed to the students after they are cooked.
More and more domestic companies produce plant-based meat products. In July 2021, Shinsegae Food, the food company of South Korean retail giant Shinsegae, released vegetable cold cuts, precooked or sliced meat cuts, for Starbucks sandwiches. Emart, Shinsegae’s mega-wing, is currently selling alternative meat products called “Unlimeat” in the meat departments of 20 select Emart stores.
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