The BMW Group plans to launch its first cars with an all-vegetable interior in 2023 in BMW and MINI models. They plan to use innovative materials similar to vegan leather for interior items usually made from animal products. The main objective of the BMW Group is to reach the vegan audience while also reducing CO2 emissions. The company aims to reach carbon neutrality by 2050, and offer vegan interiors that will bring it very close.
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The kit will introduce a new surface material for the steering wheels, which are often made from animal products. Replacing this will reduce the proportion of vehicle components containing traces of raw materials of animal origin to less than one percent between BMW and MINI vehicles.
Although the BMW Group has offered alternatives to leather for a long time, this will be the first time they offer a sustainable alternative to leather.
“With a steering wheel made from a high-quality vegan surface material, we satisfy the desires of our customers who do not want to make any compromises in terms of look, feel and function. Innovative materials resist,” said Uwe Köhler, Head of Development, Exterior Decoration, Interior of the BMW Group. wear and tear from abrasion, perspiration, and moisture and have all the desirable properties of leather.”
Fortunately, a lot of car companies are abandoning leather. Leaving Tesla leather, BMW is teaming up with the cactus leather brand, and Volvo has also ditched the leather.
In 2020, PETA published the first-ever vegan indoor car survey. They have published a comprehensive list of fourteen car manufacturers that offer vegan-friendly interiors. The Vegan Society recommends that when researching a vehicle, consumers ask to know which vehicles are animal-friendly. We simply cannot willingly support these cruel industries, and it is our responsibility to make choices that do no harm to animals.
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